How many times have you done something ‘green’ and found out that your good intentions had unintended consequences? I recently fell victim to a potentially dangerous misconception.

As part of my objective to eliminate the use of solvent based paints at Sun Microsystems, I began to move toward very low-VOC (volatile organic compound) water-based paints and powder coatings. Powder coatings seemed to be one of the most green options. Powder coatings are inert, can be applied efficiently, the waste material is easy to recover and is not considered a VOC. I have been to many powder lines and have seen applicators spraying powder while wearing no dust masks or other safety gear. Then I heard about TGIC (triglycidyl isocyanurate).

T.J. Gray, left, and Ashley Brown, principals of Rocket Fish, an industrial design company in Portsmouth, designed the Starbury sneakers, which retail for $14.98. The affordable basketball shoe is endorsed by New York Knicks guard Stephon Marbury.

If you shoot hoops you're probably aware of the Starbury line of shoes, endorsed by basketball star Stephon Marbury. The owners, Steve & Barry’s LLC, market the line as inexpensive, high-performance basketball shoes.

You may have also read about the controversy surrounding exactly how “sustainable” these shoes are.

Starbury shoes target an underserved market segment: inner-city kids.  Their product addresses the social injustice of young underprivileged street players not being able to afford top-performing athletic shoes.

One of the general criticisms about standards is that they are almost always out  of date - those leading technical innovation are usually guessing where things are going and hoping they make the right bet. 

Given the increasing awareness and focus on sustainability and on minimizing the overall environmental impact of products across their entire life cycle, is there a useful role for standards?

The folks involved with the creation of the International Electrotechnical Commission's draft standard for Environmentally Conscious Design (ECD) for
Electrical and Electronic Products and Systems (IEC 62430) would answer, "absolutely!"

The new standard, which was released in draft form for final review March 21st (the review period ends September 5th) was initiated by the delegation from Japan, but developed with the participation of technical experts from 26 additional  countries.

In a nutshell, the standard promotes "life cycle thinking" (LCT), which is defined as the "consideration of all relevant environmental aspects during the entire life cycle of products and systems." The key elements of LCT are: