During these short days at the end of the year when you find yourself wondering what to do next (with or without all that company in your house), try this Green Trivia Quiz. It’s taken from our perusals of some of the quirkier green stories we’ve seen this year.

Following on the heels of Release 1.0, we've made it easier for more people to find out, learn about and subscribe to Sustainable Minds. In this release:

• Educator and student subscriptions
• Affiliate referral program
• Software enhancements

Educator and student subscriptions
As part of the Designers Accord community, and as 'Summit Sponsor' of the Global Summit on Design Education & Sustainability, we are committed to helping educators create undergraduate, graduate and professional development curriculum to integrate environmental sustainability into design, engineering and business programs.

This fall, our family got Digital TV from our local service provider. I’ll call them ‘Telco’ - those of you south of the border, feel free to substitute your local Comcast-like corporation. The promo deal sucked us in, our friendly installer managed to figure out how to wire both ends of a 1920’s apartment without stapling cable everywhere and now we can vegetate digitally. (Of course, the first thing I did with this marvel of new technology was use the PVR to record a Space Channel marathon of 30-year-old Star Trek episodes.)

But even as the system was being assembled in our home, I wondered about its footprint. In order to decode and deliver the signals for digital TV and broadband Internet, we took delivery of: two set top boxes, a PVR, a wireless router, a network router and a switcher.

I wondered, how much power do they use? Are all the electronics compliant with RoHS? (the Restriction of Hazardous Substances Directive or RoHS adopted in 2003 by the EU that restricts the use of hazardous materials in electronics) What happens to these units when they needs to be replaced? And what happens to the leftover boxes, plastic and Styrofoam after installation?

You’ve just developed your eco-champion product and have set out to know everything about it. You’ve performed a full-fledged lifecycle analysis (LCA) – with all the bells and whistles – and have some vital results: the methodology report that describes your product, and the interpretation report, which explains the results.

You are all excited about the results. You feel the need to express yourself publicly. What better way to do that than in a comparison to other products? And the great game begins…

The Rules
Most games begin with the creation of rules. The ‘game’ of marketing sustainability is no different.

Is it fair to compare your sustainable product to someone else’s and not invite their input? Not really. In fact, ISO standards require that you involve relevant stakeholders to foster a positive conversation about the approach and the interpretation. One way to do that is for you and all stakeholders to sit together and write up a methodology report.