This post by guest contributor Gerard Furbershaw, designer, speaker, co-founder and COO of LUNAR, first appeared on LUNAR’s blog. He has served as President and Chairman of the Board of the Association of Professional Design Firms, Chairman of the San Francisco chapter of the Industrial Designers Society of America, and is a Trustee of the Design Foundation.

Manufacturing companies interested in transitioning to sustainable business models would benefit from considering what Patagonia has done. Through a combination of their values, mission, life cycle assessments, and actions, they have become pioneers on the path towards sustainability.

This is the second of a three-part posting on the concept of intrinsic sustainability. In this post, Ken Hall describes the intrinsic qualities of sustainable design teams. Read Part I: What intrinsic qualities enable sustainable societies?

My last post ended with the thought that the degree to which a society is able to shift its worldviews to become intrinsically sustainable is the degree to which we can achieve sustainability. David Korten calls this The Great Turning.

As the website devoted to Korten’s ideas explains, “…we humans are a choice making species that at this defining moment faces both the opportunity and the imperative to choose our future as a conscious collective act. We can no longer deny the need nor delay our response.”

Are North Americans just a bit too comfortable to design products for the next century? Sure, we can readily see the need for a latte maker that gets firmer foam from organic soy milk, or a computer mouse that lets us spend 4 more hours a day at our Dickensian digital drudge-stations. But is this what the world really needs right now, when a billion people are living on less than $2 a day?

These are the questions that go through my mind as I read the AfriGadget Blog, a showcase of bootstrap product design (sometimes using pieces from actual boots) as practiced by innovators all across the African continent. A team of blog contributors and readers contribute pictures, videos and stories to this fascinating blog that are “a testament to Africans bending the little they have to their will, using creativity to overcome life’s challenges,” according to the editors.

This is the first of a three-part posting on the concept of intrinsic sustainability. In this post, Ken Hall describes the essential qualities of a sustainable society. Subsequent posts deal with the challenges of sustainable design teams and the built environment.

Miriam-Webster defines intrinsic as belonging to the essential nature or constitution of a thing. The challenge we face today is that sustainability is not intrinsic to our current way of thinking, designing, building, conducting business, and relating to each other and the places where we live.

Achieving high-performance environments requires substantial changes from business-as-usual thinking – for designers, builders and occupants. This is especially true when attempting to achieve a net-zero or carbon neutral environmental design.

First and foremost, the entire human chain – design team, client, and eventual users of the facility – must all share the intention to achieve predefined performance mandates, even if that means living within limits and being more flexible about received notions of comfort.

Secondly, we must relearn the principles of passive design and integrate them with clean technologies to deliver appropriate renewable energy for the needs of a sustainable society.